‘Black doll outsells Barbie in Nigeria’ should be the news equivalent to ‘wool hats outsell bikinis in Siberia’. In a logical world, it's a total non-story. But the tale of Queens of Africa, a line of black dolls created by Taofick Okoya, has gone viral having recently featured on the websites of the Daily Mail, the Independent, Elle, and MTV. What is it about these dolls that has captured the hearts and imaginations of so many? Is the David vs Goliath narrative fuelling the story's popularity, or the fact that a gross aberration of logic, upheld for far too long, is finally being corrected?